Can you migrate our existing store without losing our Google rankings?

Yes. We export your product and customer records, map every old product and category URL to its new URL with 301 redirects, and test checkout before switching your domain.

How do you handle stores with complex part compatibility or thousands of SKUs?

We structure collections, product attributes, and search filters so buyers can narrow down items by vehicle type, model, or specification in two or three clicks, just as we built for MarvelX.

Do you set up Google Shopping feeds and conversion tracking?

Yes. We configure Product schema markup, Google Merchant Center feeds, and GA4 e-commerce events so your store is ready for organic search and Google Shopping ads from day one.

Can you speed up an existing Shopify or WooCommerce store?

Yes. We audit heavy third-party apps or plugins, compress theme assets, clean up slow queries, and streamline the mobile cart and checkout path.

Home/Services/Development/E-Commerce Development

DevelopmentUS, UK & Gulf Remote Delivery

E-Commerce Development (Shopify & WooCommerce)

Build, customize, or migrate your online store on Shopify or WooCommerce. Softlimes sets up product catalogues, custom checkout and stock rules, payment gateways, and conversion tracking.

Shopify & WooCommerce Builds
Custom BOM & Inventory Logic
Multi-Vendor Marketplaces
Verified Purchase Tracking

An online store needs to make it easy for shoppers to find the right item, trust the checkout, and complete their order on a phone. It also needs to give your operations team accurate order and stock management behind the scenes.

We build across three e-commerce setups depending on how you sell: custom Shopify storefronts (such as MarvelX, organized around vehicle type, part category, and compatibility), custom WooCommerce stores with parent-child bill-of-materials inventory plugins, and custom PHP multi-vendor marketplaces (such as HDWebLink).

If you are moving from an older store platform, we migrate your products, variants, customer records, and order history and map 301 redirects so you keep your search rankings.

Every store launches with verified GA4 purchase tracking, Google Ads and Meta conversion events, and fast mobile collection pages.

Custom Shopify and WooCommerce e-commerce store development — Online stores built around fast product discovery, custom inventory rules, and mobile checkout.

Scope & Deliverables

What is included in E-Commerce Development

We scope every engagement around concrete deliverables so your team knows what we will build, test, and hand over.

Shopify store builds and custom themes

Organize complex product catalogues by category, vehicle fitment, or attributes so mobile shoppers can buy quickly.

WooCommerce stores and custom plugins

Build WordPress and WooCommerce stores with custom bill-of-materials stock validation, bundles, and shipping rules.

Custom multi-vendor marketplaces

Develop multi-seller platforms with vendor storefronts, inventory panels, order tracking, and commission controls.

Store migrations and URL redirects

Move products, customers, order history, and SEO URLs safely between platforms without losing search rankings.

Checkout and analytics tracking

Connect payment gateways, shipping carriers, and purchase tracking for GA4, Google Ads, and Meta.

Product feed and schema setup

Configure Product JSON-LD schema (price, stock, SKU) and Google Merchant Center feeds for Shopping ads.

Tools & Stack

Built with tools your team can maintain

Shopify, WooCommerce, Custom PHP Marketplaces & GA4 Purchase Tracking

Shopify & LiquidWooCommerce & WordPressCustom PHP & LaravelStripe, PayPal & Regional GatewaysGA4 Ecommerce EventsGoogle Merchant Center Feeds

E-Commerce Build Process

How we build and launch your online store in 5 steps

We structure your catalogue and checkout rules first so customers can find products quickly and your team can fulfil orders without manual fixes.

Step 1

Discovery & strategy

Map SKUs, categories, stock rules, and payment methods

We review your product catalogue, variant structure, shipping zones, tax rules, and ERP/inventory needs to choose between Shopify, WooCommerce, or custom PHP.

Collection, category, and filter taxonomy map
Inventory, shipping, and payment gateway specification
Search keyword map for category and product templates

Step 2

Design & prototyping

Design collection filters, product pages, and mobile cart

We design the storefront, search filters, product detail templates, and slide-out cart in Figma with a focus on thumb-friendly mobile buying.

Homepage, collection, product, and cart Figma layouts
Trust badge, shipping calculator, and return policy placement
Mobile checkout flow prototype

Step 3

Build & develop

Build storefront templates, custom stock logic, and imports

We code your Shopify theme, WooCommerce store, or custom marketplace, import your product catalogue, and build any custom inventory or bundle plugins.

Custom theme templates and fast collection filtering
Validated product, variant, and image catalogue import
Custom stock validation, shipping, and tax rules

Step 4

Test & QA

Run test orders, refunds, stock sync, and GA4 events

We run test transactions across every payment method, verify stock deductions and order emails, and check GA4 view_item, add_to_cart, and purchase events.

Payment gateway and refund test verification
GA4, Google Ads, and Meta purchase event check
301 redirect verification and mobile speed audit

Step 5

Launch & support

Cut over domain, sync final orders, and scale traffic

We run a final order delta import, switch your domain with zero downtime, submit product feeds, and support your team with SEO and Shopping ads.

Zero-downtime store launch and live checkout check
Staff training on order fulfilment and catalogue edits
Post-launch support plus optional SEO and paid ads

FAQ

Commonly asked questions about E-Commerce Development

Direct answers on scope, timelines, code ownership, and how our team delivers e-commerce development.

Shopify is ideal when you want hosted infrastructure and fast setup for retail catalogues. WooCommerce is better when you need custom PHP logic inside WordPress, such as parent-child bill-of-materials inventory rules. Custom PHP or Laravel fits multi-vendor marketplaces with custom seller rules.

NEXT STEP

Talk to our team about your project

Send us your current URL or a short note about what you want to build, upgrade, or promote. We will reply with clear options and next steps.